Reviewing at the (online marketing services) consequence of Twitter on established search engine optimisation
No commentsBy Keith R Lunt
I was reading a description last night about the existing and expected alterations that are taking place to the search engine Google and how it will be varying. The fact is that Googles method of producing search results never sits still. It changes repeatedly to keep in front of self confessed search engine experts trying to force their sites further up the lists. So what do people suppose is in store in the recent amendments?
What was fascinating was that this report described that Google would make alterations at the beginning of January and throughout the middle of January, followed by some towards he end of the month or into February. Why is this interesting? Well at the start of the month one of my own financial websites jumped from page five of Google to second spot on the first page. It maintained that location for precisely two weeks before returning to page five. I had done nothing much in that time to cause that unexpected elevation and then the following demotion, so I guessed there was a Google change afoot somewhere that had caused it.
What will occur in the projected third change I cannot presume. I know what I would like to crop up though!
So what is it expected that Google will be doing another way this year over prior years? Well services such as Twitter are on the rise at a huge rate. Users of these services have access to a wealth of micro blogging as it is known - small snippets of information. If something takes place, it can be all around the Twitter service in no time. Want to research it? Look and see what other people are saying concerning it on Twitter. Some are bound to have linked into additional useful news reports and it is these very useful further links that people are more likely to advance onto their own friends, retweets as they are called.
This means that an extra service could be opposing against all of the search engines for a share of the action on certain searches. So what is Googles expected likely reply? Surely it would be to jump in and join the fun? After all, if you cant beat them, join them? Google is expected to start trawling products such as Twitter a great deal more often than it has been.
This will mean giving higher page rank to services such as Twitter, after all, occurrence of visits to given websites and their page rank go hand in hand. Low page rank pages are visited hardly ever, high page rank pages day by day.
And the reply to the success of Twitter looks like in the long term Google might just be approaching Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is available and can then pick up that post very promptly, within hours I have seen in the past. So why not Twitter?
It would represent a whole burden of data assembly for the search engine, but that is what Google likes - collecting data. So what does this imply for those of us who have businesses and livelihoods that depend on Twitter? Well look at that in the next part!
You can read more of Keith’s promotional ideas on his marketing blog, or find out more concerning his Formby website design services.
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Saturday, February 6th, 2010 at 3:30 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
